Mark Ritson’s article ‘Pay up and embrace Twitter’s fake followers’ confirms my fears about how social media is pitched. It would be a shame if it were besmirched by those motivated by greed and who have a master’s degree in jargon.
Marketing Week asked Lafon how she would fix three of the UK’s biggest retailers. While she makes it clear that it would be “arrogant to believe one person would have all the answers looking in from the outside”, she offers the following thoughts:
The media is peeling Apple alive. Its share of the global smartphone market has dropped from 23 per cent to 17.3 per cent year on year. Its stock plummeted from $700 (£450) per share at the turn of the year to a pitiful $400 (£260) a share last month. And experts in this very magazine have said that the brand now needs to ‘reinvent marketing as it reinvented tech’).