9 November 1995

Ader heads marketing after Taunton merger

Matthew Clark has been given clearance for the 271m acquisition of Taunton by the Office of Fair Trading. The new company, Matthew Clark Taunton, starts trading from today (Wednesday). One of the first moves made by the new management has been to appoint Matthew Clark Gaymer’s marketing director, Mike Ader, marketing director of the new […]

Getting lines crossed over cable quality

I am sorry Torin Douglas has such a negative opinion of cable TV and of Videotron (MW October 27). Reassuringly, he is not typical of Videotron’s customers nor of consumers in the UK. Where it is available, cable has a higher market penetration than dishes and each month more people connect to cable than to […]

POWER RANGES

The ‘kids getting older younger’ phenomenon is hitting the toy industry, with children preferring a computer mouse to a clockwork mouse. So where does that leave toy makers? Big players such as Mattel and Hasbro have overhauled their marketing

Knox quits Fruitopia for post at RHM

Coca-Cola new business development manager Ginny Knox, who helped launch Fruitopia in the UK, is leaving the company to take over as managing director of Ranks Hovis McDougall subsidiary Just Juice. Knox was marketing manager for non-carbonates and new business development Great Britain and Ireland. She was responsible for the soft drink giant’s new age […]

DIGESTS

Colin Beaumont has been appointed sales and marketing director for St Ivel Provisions. He moves across from sister company St Ivel Chilled Products. Serengeti Eyewear (right) European marketing director Caroline Hewson has left the company. She joined the premium brand division of US eye wear giant Corning in July 1994 to set up its European […]

BAT pins hopes on brand integration

BAT knows how to sell tobacco, but has enjoyed less success with its Allied Dunbar and Eagle Star brands. Now financial services chief George Greener is bringing in City experts for a daring portfolio shake-up.

Help is at hand on the buses

The Isle of Jura off the Scottish coast has a population of 200, many of whom work at the local Whyte & Mackay distillery, producing Isle of Jura Single Malt whisky. But the local transport system has been under intense pressure since one of the island’s two bus drivers, Charlie MacLean MBE, retired earlier this […]

BDDH wins 1m Fidelity Brokerage

Butterfield Day Devito Hockney has won the 1m Fidelity Brokerage account, beating three other agencies to the business. Fidelity Brokerage is part of US financial services giant Fidelity – the world’s largest investment management group. BDDH will produce advertising for all the services the brokerage division offers, in particular “execution-only” or direct dealing services. This […]

NatWest puts marketing suppliers under spotlight

NatWest is reviewing all of its marketing suppliers, including BBH which handles 24.5m above-the-line advertising. A NatWest spokesman says the internal review is part of a “statutory” six-month audit of suppliers’ performance. “The review includes an examination of the agencies performance with other clients,” he says. He adds that if the agencies are found to […]

$20m global 7-Up task moves to O&M New York

PepsiCo has shifted its international 7-Up account, worth up to $20m (13m), out of BBDO Worldwide and into Ogilvy & Mather, New York. PepsiCo markets 7-Up in 120 countries outside the States, where it is a $2bn (1.3bn) brand for the company. While PepsiCo owns the brand outside the US, it is owned by Cadbury […]

BDDH wins 1m Fidelity Brokerage

Butterfield Day Devito Hockney has won the 1m Fidelity Brokerage account, beating three other agencies to the business. Fidelity Brokerage is part of US financial services giant Fidelity – the world’s largest investment management group. BDDH will produce advertising for all the services the brokerage division offers, in particular “execution-only” or direct dealing services. This […]

New Tools of the trade

The new breed of tools in the latest systems is enabling those in the know to slice and dice data in ways that will be of direct use.

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