The Open University is understood to be reviewing its £5m advertising account as it prepares to appoint a new head of marketing. Former head of marketing Ted Atchinson retired at the beginning of the year with Jim Brannen, the business development and marketing manager, becoming acting head at the time. The OU is using the […]
IPoints, the UK online loyalty scheme, is launching a £750,000 London Underground campaign, designed by Dynamo Marketing.
Mosaic, a Canadian company, is tipped to buy Finsbury PR for £20m after the public relations company spurned offers from WPP.
The digital radio revolution is advancing slowly. But when it started no one thought to take new media into account: many are now arguing that the Net offers advertisers more choice.
When is someone going to produce an exciting, up-beat article concerning marketing to the over-50s? The same people moaning about how agencies and clients have failed to understand this market is churned out time and time again (‘Glad to be grey’, MW November 2). If they take a look at Saga magazine, they will see […]
Reciprocal, a global leader in digital rights management and digital commerce, has teamed up with Advanced Marketing Services, a leading provider of customised services to book retailers and publishers, in a deal that will allow AMS to mass market and securely distribute e-books from retail websites.
Whitbread’s decision to unload big chunks of its restaurant chains signals overcrowding in the market. Only one in ten eateries is now taking more than £10,000 a week. With supply outstripping demand and diners spoilt for choice with menus and
Outdoor – ‘the last broadcast medium’ – looks set to benefit from the growing discomfort caused TV by the personal video recorder
News International’s The Sun has put a new celebrity-focused TV branding campaign into research. The last time The Sun embarked on a major branding campaign was in 1998 under then marketing director Ellis Watson. The Sun’s new marketing director, Nick Canning, joined News International’s News Group Media from KP Foods, where he was also marketing […]
Increasing pressure on time in prosperous households goes hand-in-hand with a desire for domestic help and willingness to pay for it. This situation is providing major opportunities for Internet retailers as well as small, specialist supplier
Volvo will keep its UK advertising business with Abbott Mead Vickers.BBDO, in spite of Chrysler’s decision to move its entire £1.25bn global advertising business into BBDO. Volvo regional communications manager Bernard Bradley says: “We have been aware of the pitch and its outcome, but as far as we are concerned AMV will not have any […]
In response to the letter from Nick Rines last week, I think the simple point Michael Bartman was making concerning client ignorance of certain agencies (MW October 5) was that they were all relatively high profile names that you would expect marketing professionals to have heard of. Just like MRC, Mr Rines’s internationally renowned PR […]