9 November 2006

Heinz appoints top marketer for Foodservice division

Heinz Foodservice has appointed Chris Cannon as head of marketing for Heinz Foodservice. Cannon’s role will be to develop Heinz in the “foodservice” sector by driving product innovation and building closer relationships with customers. Cannon is experienced in the food industry, having held a management role at Pizza Hut as well as sales roles on […]

Pugh exits Titan Outdoor

Titan Outdoor UK chief executive David Pugh is leaving the outdoor advertising company at the end of this month. Pugh, the former Maiden Outdoor managing director, was promoted to chief executive following Titan’s acquisition of the business in March this year. The former Telegraph Group marketing director will be replaced by Jon Slatkin, who joins […]

First Direct account introduces account charges

First Direct, the internet and telephone bank, is introducing account charges in a bid to reduce the number of dormant accounts. The bank says the accounts represent a “significant” cost to its operation. It is writing to customers to inform them that from February next year, customers who hold only a First Direct current account […]

New British menswear brand launches

A new British menswear fashion brand, Jack Russell Clothing, launches in the UK this week, with the likes of Ralph Lauren in its sights. Jack Russell is aimed at men over 30 but styles itself as “more about a consumer ‘attitude’ than a buying demographic”. Managing director Andrew Thomas says the brand will be positioned […]

EMI defiant in face of decline

EMI Group, the music giant, says the development of the digital music market can return the music industry to growth. It made the comments as it revealed a 4.1% decline in group revenue for the six months to September 30. The group’s profits were also down: from £86.7m for the same period last year to […]

Burger King to stop all advertising to children

Fast-food chain Burger King will stop making ads aimed at children and will no longer advertise during kids’ TV programmes in the UK from the end of the year. The burger chain’s announcement comes ahead of an expected clampdown on “junk food” advertising by media regulator Ofcom. The regulator is meeting this week to decide […]

Mortal Kombat viral is tool for bullying, claims charity

An anti-bullying charity has slammed a violent viral ad for the Mortal Kombat brand for encouraging cyber bullying. It is the second time video games publisher Midway Games has run into trouble with its advertising in the UK this year. The viral directs users to a Mortal Kombat website called kreativekilling.co.uk, which promotes the new […]

Heinz salad cream doyenne steps down

Heinz chief marketer for sauces Clodagh Ward has left the company after more than 14 years. It is not clear whether she has a job to go to. Ward was category commercial director for sauces and condiments. During her time at the company she oversaw the turnaround of the salad cream brand and launched the […]

20m iShares brief goes to Leo Burnett

The Leo Burnett Group has won the pan-European advertising business for Barclays Global Investors’ (BGI) flagship iShares product. The account is believed to be worth up to £20m. Leo Burnett and Arc Worldwide won the business, which is thought to include advertising and direct marketing, after a final pitch against Ogilvy Group UK. Incumbent agency […]

Murdoch warns of tough time for second tier channels

Second-tier television channels such as Sky 3 and ITV2 will have to adapt or die, according to BSkyB chief executive James Murdoch. “A soggy no-man’s land occupied by those media products will be very unpleasant and dangerous,” he says. He made the comments as part of a speech at the Internet Advertising Bureau’s Engage conference, […]

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The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]