9 October 2003

Trust the IPA to defend TV advertising

Well done everyone for shouting down that nasty Philip Kotler on the boat the other day. What a cheek – coming over here telling us we don’t know how to make television advertising work (MW September 25). Who does that nobody think he is? And to the person who said his detractors gave the impression […]

Chemistry Communications to handle launch campaign for Overground Network

Chemistry Communications has won a four-way pitch to handle the launch campaign for the Overground Network (ON), a new rail brand that will promote off-peak travel in London. ON has already launched as a pilot service on four South London routes, with a full roll-out scheduled in 2004. ON will invest £1.5m improving off-peak services […]

Lancashire’s bus boys show the route to success

The Diary is well aware that all its readers are high-powered marketing directors with multi-million pound budgets and a seat on the board (as well as a flat bed in BA First Class). All the more reason, then, to remind you that successful marketing doesn’t have to involve draping the London Eye in a giant […]

Thinking beyond the call operator

A calling customer’s experience begins when they pick up the phone, and ends when they hang up. But what’s the journey like in-between? In his letter, Paul Jackson (MW September 25) stressed the importance of marketers getting involved with the call centre from the beginning to ensure the message being conveyed by operators is the […]

Ex-LE chief Kinsey heads Wimpey homes retail arm

George Wimpey, the home construction company, has appointed Jon Kinsey, the former group managing director of London Electricity (LE) Group retail, as managing director of a new division responsible for rolling out Wimpey retail stores. He will report to the chief executive, Peter Johnson. Kinsey, who left LE last year following a complex management restructure […]

American Airlines appoints David Hardy

American Airlines has appointed David Hardy as marketing manager Europe with responsibility for all marketing activity in the territory. He joins from HSBC, where he has held marketing and development roles.

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