Zenith Optimedia managing director Greg Turzynski is to leave the company to pursue other interests. His position will be taken by deputy managing director Gerry Boyle.
Well done everyone for shouting down that nasty Philip Kotler on the boat the other day. What a cheek – coming over here telling us we don’t know how to make television advertising work (MW September 25). Who does that nobody think he is? And to the person who said his detractors gave the impression […]
Chemistry Communications has won a four-way pitch to handle the launch campaign for the Overground Network (ON), a new rail brand that will promote off-peak travel in London. ON has already launched as a pilot service on four South London routes, with a full roll-out scheduled in 2004. ON will invest £1.5m improving off-peak services […]
The Diary is well aware that all its readers are high-powered marketing directors with multi-million pound budgets and a seat on the board (as well as a flat bed in BA First Class). All the more reason, then, to remind you that successful marketing doesn’t have to involve draping the London Eye in a giant […]
Persuading drivers to buy alternative-fuel cars will be tough for an industry used to luring consumers with images of power and speed. By John Stones
A calling customer’s experience begins when they pick up the phone, and ends when they hang up. But what’s the journey like in-between? In his letter, Paul Jackson (MW September 25) stressed the importance of marketers getting involved with the call centre from the beginning to ensure the message being conveyed by operators is the […]
The Telegraph’s choice of editor bolsters its plan to distance itself from its ageing readership – a lucrative and burgeoning market. David Benady asks why
Radio 1 is replacing breakfast show DJ Sara Cox three months before her contract runs out. Chris Moyles will take over the show in January and Cox will present Moyles’ afternoon show.
WAA has created the £2m launch campaign for airline Duo, to be launched on November 1. The regional TV, radio, press and outdoor campaign has the strapline ‘From November 1, the world will be a nicer place’.
George Wimpey, the home construction company, has appointed Jon Kinsey, the former group managing director of London Electricity (LE) Group retail, as managing director of a new division responsible for rolling out Wimpey retail stores. He will report to the chief executive, Peter Johnson. Kinsey, who left LE last year following a complex management restructure […]
American Airlines has appointed David Hardy as marketing manager Europe with responsibility for all marketing activity in the territory. He joins from HSBC, where he has held marketing and development roles.
Advertisers offer lukewarm support for ‘behavioural’ solution to combined Carlton/Granada sales power