9 October 2008

Lowe confirms Gatfields exit

Lowe Worldwide has confirmed that chief executive Steve Gatfield is leaving the network imminently, as first predicted in Marketing Week. It comes ahead of his contract expiring next April. It is understood that the network began a search for his replacement at the start of the year (MW January 31), which is being overseen by […]

Coke reports 9% revenue increase for Q3

Coca-Cola Company has posted a 9% increase in net revenue for the third quarter of the year and says that it will continue to focus on “effectiveness and efficiency”. The news comes a day after rival PepsiCo announced that it is cutting 3,300 jobs worldwide after reporting a 9.5 per cent fall in pre-tax profits […]

FT owner posts strong results

FT owner posts strong results Financial Times owner Pearson has reported an 11% increase in operating profit increased 11 for the nine months to the end of September. The rise has been driven by a double-digit uplift in sales at FT Publishing. The education and media group registered an 8% sales lift in the period […]

Virgin Atlantic faces period of turbulence

Virgin Atlantic reaches its 25th anniversary next June and is already planning quite a celebration. The airline is expected to mark its quarter century by unveiling a major advertising campaign reminding customers of the unique position the brand occupies in the airline sector.  Details are sketchy, but the ads could reflect on Virgin’s 25 years […]

Why media agencies need to change

Give a group of executives from media agencies the right forum and it seems inevitable that they will come round to the subject of their status and role with clients. They should be “strategic leaders”; they should be “consultants to the marketing directors”; and some even talk, naively and somewhat arrogantly, of “owning the relationship”. […]

DatingDirect introduces psychometric testing

DatingDirect.com is introducing psychometric testing as part of new service that aims to help users find more compatible matches. DatingDirectAffinity will offer relationship counselling to users in a bid to help new relationships bloom. The service will match both existing and new members with potential partners based on the results of the tests. It will […]

Budget hotels to grow the UK hospitality industry

The budget hotel sector continues to boom despite the economic downturn and now accounts for almost two-thirds of the annual growth within the UK hospitality industry, according to new research.  The Trends and Developments 2008 research published by the British Hospitality Association (BHA) also anticipates an aggressive marketing push from budget hotel operators from next […]

Bebo to increase original content

Bebo is boosting its investment into the creation of original content following the success of its online dramas KateModern (pictured) and Sofia’s Diary. The social media network will produce a minimum of six original productions next year. The Bebo Originals initiative will see it develop a commissioning and scheduling policy for 2009 that will broaden […]

Telegraph scraps high-level marketing and digital roles

Telegraph Media Group marketing director Barry Flanigan is leaving the newspaper publisher after his role was scrapped. It is part of an overhaul of the marketing and digital departments, which has also led to the departure of Mike Moore, general manager of digital. There will be no direct replacements for their roles. The restructure comes […]

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