The RSPCA knows how to pick its celebrity helpers. It invited Pam St Clement, or Pat Butcher from East-Enders, to be on the panel of judges for its Chappie Scruffts Dog of the Year award, which seeks out the best mongrel dog in the country. In her capacity as judge Pam was looking for signs […]
Absolut Vodka’s latest promotional stunt shows the company knows its customer positioning well, namely the on-the-floor-of-the-khazi position. Bearing, or baring, this positioning in mind, Absolut is practically throwing its brand message down the pan by showing a perspex toilet seat created by Brighton design agency Bobo. Absolut commissioned the agency to design a seat to […]
Financial Times managing editor Robin Pauley has been appointed BT director of corporate communications with effect from November 1.
The city of Milan is to launch a self-promotion drive, developed by Ammirati Puris Lintas. In addition to a stand-alone poster initiative, the campaign will be made available to local businesses to incorporate in their advertising.
PowerGen has renewed its contract to sponsor the ITV national weather – for the tenth year. It was advised by Sponsor-vision, and brokered the estimat-ed £3m deal with TSMS.
J. Walter Thompson has created two new commercials for Nestlé’s Kit Kat, the first of a batch of short advertisements.
Rockport has signed four rugby players for a new ad campaign ahead of this autumn’s Rugby World Cup. Tim Rodber, Rob Howley, Paddy Johns and Gregor Townsend will promote the footwear brand.
The Chartered Institute of Marketing’s latest survey, carried out by salary survey organisation The Reward Group, shows marketing salaries have fallen behind those in accounts and computing for the first time.
US advertising agency group True North Communications is likely to merge London agencies Delaney Fletcher Bozell and Banks Hoggins O’Shea/FCB in the next week. The move is part of a global merger of True North’s two agency networks, Foote Cone & Belding Worldwide and Bozell Worldwide, which have combined billings of &£5.6bn. Industry observers tip […]
Ericsson will sponsor Muzik magazine’s dance music awards for the second year. This year the event will be called the Ericsson Muzik Awards.
Lowe Howard-Spink has retained Weetabix’s £3.4m Frutibix account after a pitch against two agencies on the breakfast cereal manufacturer’s roster. LH-S, which has handled Frutibix since its launch two years ago, pitched against Abbott Mead Vickers BBDO, which handles Alpen, and Banks Hoggins O’Shea/ FCB, which holds the Weetaflakes and Weetabix Advantage accounts. It went […]
The proposed NatWest/L&G merger may enable the new company to cover all UK bases, but it lacks global opportunities, says George Pitcher.