The future of Robinsons Fruit Spring is under threat following the decision by supermarkets to pull the product. Robinsons Fruit Spring is a still, water-based drink aimed at 20- to 25-year-old women, and was only launched by Britvic Soft Drinks in January this year (MW June 5, 2003). But it is now being taken off […]
McCain Foods, the frozen food brand, is planning a major extension of its portfolio with the launch of its first range of frozen desserts. The move is a major departure for the brand, which is traditionally known for its chips and savoury products. The dessert range includes muffins and doughnuts with a chocolate dipping sauce, […]
Procter & Gamble has usurped rival Lever FabergÃ©’s long-standing relationship with white goods maker Hotpoint, with a forthcoming co-marketing campaign to promote its Ariel brand.
The Incorporated Society of British Advertisers (ISBA) has accused Ofcom of being “over-prescriptive and heavy-handed” in its proposal to amend the alcohol advertising code. In its submission to Ofcom’s proposal for new codes for broadcast television advertising, ISBA has urged the broadcast regulator to reconsider because the new regulatory proposals could seriously restrict drinks companies’ […]
Phones4U is declining to deny intense industry speculation that marketing director Paul Hamburger has been suspended from his role at the mobile phone retailer. The company says Hamburger is on holiday and is expected back at work on Monday morning. A Phones4U spokesman refuses to elaborate on the suspension claim, and will only say: “Paul […]
Ford Motor Company has moved European marketing chief Earl Hesterberg to take charge of marketing across North America. Ford of Europe vice-president for European sales staff Geoff Polites will replace Hesterberg as vice-president of marketing, sales and service. Polites, who has spent most of his career working for Ford in Australia, will now preside over […]
Allders has signed up Edina Ronay’s son Max to design a range of boyswear – under the brand name Max – that includes sporty, formal and “street” wear. Ronay is the latest designer to be asked to create an own-brand range of clothing for the retailer, which is being overhauled by chief executive Terry Green. […]
Twentieth Century Fox has appointed The Ingram Partnership as its first European media strategy agency with a brief to work on both cinema films and home entertainment releases. The agency will advise the European regional offices on broad strategic media issues and develop communications plans for individual forthcoming releases. The film company spends an estimated […]
Marketers are expecting their budgets to increase and are planning to spend more on direct marketing and the internet. More than 56 per cent of marketers believe their budgets will increase this year, with only 18 per cent anticipating a fall, according to research conducted by Richmond Research, a subsidiary of Richmond Events, organiser of […]
Your Special Report on fulfilment (MW last week) highlighted the importance of both immediacy and good service. All too often organisations underestimate the importance of their first contact with consumers. Once a response campaign has engaged a consumer’s interest, they need to be met with as good an experience of the brand as possible. Simply […]
JD Wetherspoon, the pub chain, has reported a four per cent fall in pre-tax profits to £54m for the year ending July 25. The chain has also scotched rumours of a management buy-out and instead hinted at acquisition plans.
Coors Brewers’ Coors Fine Light Beer has signed a six-figure deal with Sky Media to become the exclusive sponsor of Sky Sports’ tenth season of live NFL American football…