9th December 2010

The social and economic role of marketing

Businesses absolutely have a responsibility to be socially minded; but we should not forget their crucial role in economic growth too (I’m referring to David Cameron’s Happiness Survey speech). Good business practice needs to balance a social conscience and a commitment to the bottom line, not least to sustain economic investment and the job market. […]

Web comments

Mark Ritson’s article on Qantas sparked much debate on the website. Here are some of your comments below: l I’ve just returned from two years down under, and the reputation of Alan Joyce and what he has been doing with Qantas is quite a surprise compared to the usual British sagas of Ryanair aggression and […]

Time for a new name for Advertising Association?

Your leader, ’Marketing’s far more than just advertising’, is incredibly timely, and it’s good to have your support in a campaign we at the Institute of Promotional Marketing have been waging for many years. Credos is a good initiative, but it must focus on all marketing communication channels, not just advertising. Indeed, I have been […]

It’s advertising but not as we know it

Well, we’re agreed on one thing – however we define this industry, we must work harder to help people understand the economic, social and cultural value that all we marketers (in all our guises) deliver (Leader, MW 2 December). That’s our ambition. I’d also agree that the vexed question of our name, founded in 1924 […]

Scrooge makes presence felt in the gift market

presents

Santa’s sack may be a little light this year, according to a study on festive spending plans seen exclusively by Marketing Week, but at least the Christmas Day table will be filled by turkey and all the trimmings.

Is Unilever’s sustainability drive a hostage to fortune?

Unilever chief executive Paul Polman stands to reap rich rewards if his strategy based on sustainability pays off, but the risks are high. Ogilvy & Mather, which has just wrested the Unilever corporate brand development account from Fallon, will shortly unveil the fruits of its labour. New agency, new agenda – and top of that […]

Marketer 2 marketer

Three marketers put their questions to Kimberly-Clark executives Troy Warfield and Andrew Bienkowski.

Q&A with Kimberly-Clark executives Troy Warfield and Andrew Bienkowski

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Click here to read the cover feature – Troy Warfield: Kimberly-Clark’s vice-president of family care for Europe Click here to read how Kimberly-Clark has removed cliches from marketing Kotex Click here to read what other marketers had to ask Troy Warfield and Andrew Bienkowski Marketing Week (MW): What do your roles entail? Troy Warfield (TW): […]

Case study: U by Kotex

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Kimberly-Clark’s vice president of global marketing and innovation, Andrew Bienkowski, reveals how Kotex has responded to consumer insight to change its brand strategy.

And if you know your history… use it

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In the aftermath of England’s disastrous bid to host the 2018 World Cup, the British media has been relishing the task of identifying the culprits to blame for this latest “national disgrace”. In reality, Russia – which, it should be remembered, is three times bigger than England, has never hosted a major football tournament and […]

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