Businesses absolutely have a responsibility to be socially minded; but we should not forget their crucial role in economic growth too (I’m referring to David Cameron’s Happiness Survey speech). Good business practice needs to balance a social conscience and a commitment to the bottom line, not least to sustain economic investment and the job market. […]
Mark Ritson’s article on Qantas sparked much debate on the website. Here are some of your comments below: l I’ve just returned from two years down under, and the reputation of Alan Joyce and what he has been doing with Qantas is quite a surprise compared to the usual British sagas of Ryanair aggression and […]
Your leader, ’Marketing’s far more than just advertising’, is incredibly timely, and it’s good to have your support in a campaign we at the Institute of Promotional Marketing have been waging for many years. Credos is a good initiative, but it must focus on all marketing communication channels, not just advertising. Indeed, I have been […]
Well, we’re agreed on one thing – however we define this industry, we must work harder to help people understand the economic, social and cultural value that all we marketers (in all our guises) deliver (Leader, MW 2 December). That’s our ambition. I’d also agree that the vexed question of our name, founded in 1924 […]
Unilever chief executive Paul Polman stands to reap rich rewards if his strategy based on sustainability pays off, but the risks are high. Ogilvy & Mather, which has just wrested the Unilever corporate brand development account from Fallon, will shortly unveil the fruits of its labour. New agency, new agenda – and top of that […]
Three marketers put their questions to Kimberly-Clark executives Troy Warfield and Andrew Bienkowski.
Click here to read the cover feature – Troy Warfield: Kimberly-Clark’s vice-president of family care for Europe Click here to read how Kimberly-Clark has removed cliches from marketing Kotex Click here to read what other marketers had to ask Troy Warfield and Andrew Bienkowski Marketing Week (MW): What do your roles entail? Troy Warfield (TW): […]
In the aftermath of England’s disastrous bid to host the 2018 World Cup, the British media has been relishing the task of identifying the culprits to blame for this latest “national disgrace”. In reality, Russia – which, it should be remembered, is three times bigger than England, has never hosted a major football tournament and […]