Is there a personality type which particularly suits the CMO role? Or is it more a case of obtaining the right skills? Maeve Hosea asks seven CMOs about how far they have had to change themselves to meet the challenges of the position.
Harvesting intelligent data about customers has increasingly become vital to the marketing function. Here, three CMOs and their information technology and data counterparts reveal how they have made dynamic partnerships.
More than a quarter of people have reduced their meat intake over the past six months but consumers are still turned off by terms like ‘vegetarian’ and ‘vegan’ so marketers must think more creatively if they want people to buy their products.