Is there a personality type which particularly suits the CMO role? Or is it more a case of obtaining the right skills? Maeve Hosea asks seven CMOs about how far they have had to change themselves to meet the challenges of the position.
Harvesting intelligent data about customers has increasingly become vital to the marketing function. Here, three CMOs and their information technology and data counterparts reveal how they have made dynamic partnerships.
The bank brand will evaluate the performance of a new campaign for its Santander Cycles sponsorship every week, a much shorter period than normal, as it looks to move the industry away from long buying and production cycles.