CMO Strategy June 2012

Are leaders born or made?

beer

Is there a personality type which particularly suits the CMO role? Or is it more a case of obtaining the right skills? Maeve Hosea asks seven CMOs about how far they have had to change themselves to meet the challenges of the position.

Open seven days a week

Metro Bank

Metro Bank chairman Anthony Thomson tells Michael Nutley how he used the retail model and his experience as a marketer to create a customer-focused business that is like no other bank.

Marriage of minds

just married

Harvesting intelligent data about customers has increasingly become vital to the marketing function. Here, three CMOs and their information technology and data counterparts reveal how they have made dynamic partnerships.

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