CMO Strategy June 2013

Buying into the brand


When the owners of BrandAlley UK decided to sell the designer sales website, marketing and PR director Melissa Littler put her money where her mouth is and, with the rest of the management team, bought the company.

Boarding pass


The ability to quantify and demonstrate a return on investment around marketing spend is elevating the role of the chief marketing officer and giving them a clearer route to a permanent seat on the board.

A digital future


CMOs are falling behind in making their businesses digitally oriented, according to new research, amid a growing need to keep on top of all the online points of contact consumers have with brands.

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