CMO Strategy June 2014

Foreword: Getting digital right

Joydeep Bhattacharya

Digital continues to transform the world and according to the Accenture Interactive 2014 CMO Insights Research, chief marketing officers know this*, with 78 per cent of those surveyed believing that marketing will undergo a fundamental change in the next five years.

Clubhouse roundtable

Club house

Financial services marketers discuss how to keep up with the digital transformation of the industry without alienating existing clients.

Sleeping with the enemy

Sleeping with the enemy

In a world of connected commerce more brands are working with rivals to enter new markets and reach new audiences to ensure healthy futures in the face of new digital competition.

How to sell a brand

Hot property

When GSK sold Lucozade and Ribena to Suntory, the new entity’s UK & Ireland marketing director Carol Robert was at the heart of the process.

How to market marketing

Team players

In today’s always on world, the CMO of old has become obsolete. The changing dynamics of marketing need to be communicated internally so that organisations know the essential role their marketers play.

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