CMO Strategy March 2012

Chief marketing officer vs marketing director

Boardroom

Hands on, at all levels: How does the role of a modern CMO differ from that of a marketing director? What are the main challenges faced? Just two questions Maeve Hosea posed to CMOs from various industries to build up a profile of the position.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]