CMO Strategy March 2013

Consumer behaviour: An appetite for new insight


Connected platforms such as smart TV are revolutionising marketing by allowing users’ habits to be monitored. Now chief marketing officers must get to grips with these powerful means of mining behavioural information.

The long and the short


Experts from seven leading brands discuss how proactive chief marketing officers should be in balancing branding and promotions

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Tesco, M&S, Just Eat: 5 things that mattered this week and why


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