CMO Strategy supplement December 2012

How to start your own business

indiacoco

When Claire Harper decided to leave corporate life and start her own business – IndiaCoco – she had just her idea and a little brand-book selling to turn it into a success.

Death of the CMO?

timerq

Are CMOs about to be kicked out of the boardroom? That’s what one academic is predicting, but unsurprisingly top marketers disagree.

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