As the UK becomes a nation of multi-screeners, cross-device tools enable brands to track and engage with their audience along more of the purchase path, leading to increased conversions.
Kinnerton Confectionary Limited
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As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Stuart Smith was editor throughout the 1990s (and into the 2000s), a time when marketing teams went global, Sir Martin Sorrell and WPP blazed a trail and digital was of little concern.