Data Strategy April 2012

Mind the data skills gap

Mind the gap

The impending global shortage of data skills professionals has serious implications for marketers, who face ever-increasing pressure to prove their worth and get maximum value from customer data.

Data holds key to the future


Predictive analytics enables companies that have gathered high quality data about customers’ past and present behaviour to reduce churn and save on marketing by anticipating what they will do in the future.

Latest from Marketing Week