Online ad spend, particularly on video, is on the rise despite the industry’s concern over the media supply chain.
Procter and Gamble (P&G) is taking the new “Irresistible Superiority” approach to fight difficult market conditions and evolve its products, marketing and in-store experiences.
Developing strong relationships with the finance or HR department is a smart idea for marketers who want to ensure their impact is felt across the organisation.
Pepsi says its “positive” first quarter results have been delivered by reacting to changing consumer trends such as a drive for healthier products as well as improving its ecommerce offering.
Kinnerton Confectionary Limited
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