Paul Cook is head of global insight at online takeaway service Just Eat. He talks to Michael Barnett about how the company plans to expand in new and existing markets and reach customers who are not always online.
Technology may be essential for analysing consumers’ online habits but can it really predict the erratic nature of human behaviour and thoughts? There are fears that marketers are failing to trust their own gut instincts and putting too much reliance on data analytics.
The EU’s ePrivacy Directive on how consumers’ data is stored and used by website owners came into force last month. Nicola Smith looks at how brands are interpreting the terms of the ‘cookie law’, and putting that into practice.
In the latest instalment in our video series exploring new technology, Marketing Week looks at how and why brands are using artificial intelligence to calculate the return on investment on sports sponsorship.