Marketing Week (MW): What is the role you have taken on at Game? Fred Prego (FP): I joined Game two months ago, and I am in charge of the reward programme and customer relationship marketing in general. This is a new role for Game as well. It was a role that was created after Game […]
New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
Blockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.