Data Strategy Online April

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More effective collaboration between marketing and finance professionals can add value, reduce waste, and lead to a highly evolved data strategy. By Lucy Fisher.

Once bitten…

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As a stand-off develops between Apple and publishers over access to subscriber data, could the love affair with the iPad begin to turn sour? By Steve Hemsley

Digital subs for Times climbs to 63%

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News International says 79,000 people a month are paying to subscribe to the digital versions of The Times and Sunday Times Combined, the papers’ paid digital readership online, or via an iPad or Kindle, was up 63% in February from the last post-paywall figures for October.

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