Data Strategy Online April

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More effective collaboration between marketing and finance professionals can add value, reduce waste, and lead to a highly evolved data strategy. By Lucy Fisher.

Once bitten…


As a stand-off develops between Apple and publishers over access to subscriber data, could the love affair with the iPad begin to turn sour? By Steve Hemsley

Digital subs for Times climbs to 63%


News International says 79,000 people a month are paying to subscribe to the digital versions of The Times and Sunday Times Combined, the papers’ paid digital readership online, or via an iPad or Kindle, was up 63% in February from the last post-paywall figures for October.

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Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.