Data Strategy Online December

Is data safe in brands’ hands?

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From cautious communicators to savvy shoppers looking for deals, brands need to get their hands on our data. Laura Snoad looks at the steps companies are taking to convince us that sharing our information has its benefits.

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]