Data Strategy Online December

Is data safe in brands’ hands?

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From cautious communicators to savvy shoppers looking for deals, brands need to get their hands on our data. Laura Snoad looks at the steps companies are taking to convince us that sharing our information has its benefits.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

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M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]