Data Strategy Online December

Gaming group builds single customer view

A bingo-to-betting group is to develop a better understanding of its business by creating a single customer view. The Rank Group has chosen SmartFocus to overhaul the way it analyses, plans and communicates with its customers. The consolidated view will include data from all of its brands, such as Mecca Bingo, Grosvenor Casinos and Blue Square.

Bureau deploys new online insight solution

A customer data services provider is introducing a new online customer insight solution to capture data in digital channels for its multi-channel analytics approach. The Database Group is using Speed-Trap’s tag-free Dynamic Collection suite to gain deep, reliable data flows from online assets.

You work in DM. Get over it.

You probably don’t think that what you do is direct marketing. Chances are you have never even sent an item of direct mail, let alone used off-the-page or DRTV. Yet your marketing is still direct and admitting that fact is necessary in order to keep your business environment clear of new regulations.

Industry condemns traders who sold on mobile records

Data owners and industry bodies have lined up to condemn the intermediaries who handled customer renewal data allegedly stolen by TMobile staff. “Disgraceful behaviour” is how Chris McDonald, managing director of The Trading Floor described the trade in illegally obtained information, while the DMA warned of further legislation as a result. “The bottom line is […]

Voter data may be taken off market

Ministry of Justice has launched a consultation looking at arguments for and against commercial sale of the Edited Electoral Register. The review follows on from Recommendation 19 in the “Data Sharing Review” written by Dr Mark Walport and former Information Commissioner Richard Thomas. This stated that, “the Government should remove the provision allowing the sale […]

Inevitable rise of the chief customer officer

Two-thirds of marketers accept that a chief customer officer delivers value to their organisation and more than half say their company has already appointed one. According to research carried out by Vanson Bourne on behalf of SPSS among 100 marketing professionals, 39 per cent believe the CCO should sit within the marketing function, while a […]

Marketers looking at the wrong models

As most data analysts know, you often do not know what you are looking for until you start sifting through the information you have. So it was for Forrester Research in the wake of appointing a new leader to its direct marketing group at the start of the year. After analysing thousand of client comments and researching the opinions of 50, it came to the conclusion that it should rename the division customer insight.

Who has the best view?

Under new FSA rules, all banks may have to build a single customer view by the end of next year. If other companies decide to follow, there will be a demand for people with experience of such projects. Could marketers be first, asks David Reed

Latest from Marketing Week