Most of my working life to date has been preoccupied with trying to understand why consumers have done what they did, and to attempt to shed light on what they will do next. This has always been difficult because the market research data available has generally been sparse, rather out of date and sometimes horribly […]
Offering staff an identity protection programme as part of their employee benefits package is now possible following a launch by P&MM.
Software solutions company Vamosa has generated a 400 per cent increase in sales leads following a tie-up with Eloqua.
Two-thirds of consumers consult a catalogue before buying a product or service, underlining the importance of an integrated, multi-channel approach to distance selling.
“Phishing is a common way of attacking a large volume of users on the internet and simply makes use of the fundamental need to trust.
It is easy to be convinced that marketing needs to see every piece of data about a customer in its database. As David Reed finds out, the single marketing view should be about what works and delivers value, not what IT thinks is appropriate..
Data was the must-have skills set at the start of last year. As the recession deepened, however, even these darlings of the business world faced pay cuts and job losses. David Reed finds out what the prospects are in this sector as the recovery starts.
Time may be relative, but when it comes to marketing propositions it is one-dimensional – your offer either hits at the right time or it does not. Consumers tend to be in-market at specific moments, depending on the buying cycle for a product or service – weekly grocery shop, annual insurance renewal and so on.
I think most marketers will have been nodding their heads at the points raised in “ROI is Good. But is ROC Better?” last month. However, the truth is that for many organisations 18 months of recession have given rise to an attitude of short-termism. Pressures to deliver rapid ROI can quickly create a situation where […]