Data Strategy Online January 2010

Foods company builds single customer view

A central database containing customer data across 19 household name brands is to be created. Kerry Foods has appointed Tullo Marshall Warren to build the resource for campaign deployment and customer services as part of an integrated digital and CRM strategy. The data asset and marketing activity will cover sausage brands like Wall’s, Richmond and Porkinson’s through to new brands like Low Low and Mumbai Spice.

Opted out consumers risk online disappointment

With nearly one in two voters choosing to withhold their name from use by marketers, a major data owner has warned that they could experience reduced service levels as a result. The warning comes in relation to the edited electoral register which makes the names and addresses of voters who have not opted out available […]

Are you being monitored?

Largely since 9/11, anti-money laundering and counter-terrorism regulations have required financial institutions to monitor what we do with our money, notifying the authorities of suspicious activity. From 2009, the same became true of our own movements, with the introduction of the e-Borders system. My concern is that these government initiatives are drawing on private consumer […]

South Africa at risk of increased cybercrime

World Cup hosts South Africa could be facing a “perfect storm” of cybercrime as the country prepares for the event by improving its Internet infrastructure. A major upgrade to broadband capacity, including two new undersea fibre optic cables, should increase availability two-fold.

Data quality v the right to strike

BA cabin crew, despite an overwhelming 9:1 vote in favour of going on strike, were prevented from doing so last year as a result of an injunction. The basis for halting their walk out? In essence, data quality. In a court action in 2008 that went largely un-noticed – except by the kind of lawyers […]

Email appending service launched

A new service that appends verified, opted-in email addresses to customer data has been launched. Email appending from CCR data involves a 20 million email address database held by the company that is then matched to a client’s existing customer file. Match rates of up to 10 per cent are typically achieved.

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