Data Strategy Online July

Absolute Radio to offer location-based, personalised spots

One-to-one relationship

Absolute Radio is to offer brands the chance to run Spotify-style personalised ads targeting listeners tuning in to the station’s online stream. ’One-to-one’ targeted audio-visual ads on internet and mobile streams will be sold to advertisers as more ’accountable and effective’ than DAB or FM spots. The service, the station adds, will also include ’active […]

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