Data Strategy Online July

Absolute Radio to offer location-based, personalised spots

One-to-one relationship

Absolute Radio is to offer brands the chance to run Spotify-style personalised ads targeting listeners tuning in to the station’s online stream. ’One-to-one’ targeted audio-visual ads on internet and mobile streams will be sold to advertisers as more ’accountable and effective’ than DAB or FM spots. The service, the station adds, will also include ’active […]

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]