Data Strategy Online July 2009

The Power and Perils of Data

At an excellent IDM Data Council evening event last month, Di Roach from DunnHumby gave an inspiring and entertaining talk about what can be achieved when data is used well. Iin this case it was Tesco with its highly effective Clubcard programme. Data generated by Clubcard now underpins all Tesco business strategy, driving its awesome […]

Motor insurance attitude tracking portal launched

Insurance industry expert and actuarial software developer EMB Marketing Sciences is to carry out long-term tracking into consumer attitudes towards buying motor insurance. Fast.Map has been contracted to provide the online research service, following insights gained during a survey conducted in December. The online portal, called EMB Quest, will monitor the performance of actual brands […]

Sales insight drives marketing for Müller

Müller has adopted a new sales insight service to focus its resources into the independent grocery retail sector. Using SalesOut, a web-based portal of sales data from wholesale and catering outlets, the company has been able to monitor its performance across the Nisa chain. SalesOut is providing customer and performance insight across the entire Müller […]

Use of customer insight still lagging

Less than half of UK financial directors and managers believe that companies in their industry sector are using customer data to drive their marketing. According to a survey by KDB, only 43 per cent of senior financial executives believe that their peer group is able to access and analyse customer data for use in marketing. […]

Looking backwards to move forwards

When you build your risk models, have you included Alistair Darling as a variable? If you are a lender, then you currently face a real difficulty – how to comply with the Government’s requirement for risk-based repricing of products, introduced in January, while at the same time meeting its demand for continued lending made this […]

Return to sender?

It is one of marketers’ biggest frustrations – direct mail that’s been returned to sender as the recipient has moved on. The process known as suppression – taking names off a mailing list – can seem like an expensive waste of time in a period when marketing spend is under the spotlight like never before. However, taking into account the long-term cost savings on direct mail, it is more worthwhile now than ever.

Software vendor poaches Wunderloop number two for UK launch

The European marketing leader in multi-channel marketing software is opening its UK operation with a former behavioural targeting technology boss as its head. Turlough Martin joins Agilic from Wunderloop, where he was the second employee to be hired. He becomes managing director with responsibility for building the UK team. Turlough Martin, managing director, Agillic UK, […]

Web analytics provider launches on-premise data mart

A new storage and analysis hub for deployment on-site has been launched by a major web analytics provider. Webtrends Marketing Warehouse On Premise is intended to create an analytical and business intelligence hub for customer data which can be seamlessly integrated with existing data warehouses. “Webtrends Marketing Warehouse is unique to the marketplace as it […]

Lead qualification service halves wastage

A major UK data owner has launched a new ‘qualified leads as a service’ proposition intended to eliminate wasted data. Acxiom InfoBase-X Intelligent Leads offers a real-time platform to identify top performing leads, manage online acquisition campaigns and drive up ROI. Currently, half the leads generated for any campaign are poor quality, according to Nick […]

The politics of the personal data

If you can stand the heat, the data industry is a cool place to be. If you went to last week’s Data Marketing Show, the heat was literal as London sweltered in 34C temperatures and the air conditioning inside Olympia struggled to deal with both sun and body warmth. For one of the clear signs […]

The (not so) Secret People Speak Up

There is an ominous G.K. Chesterton poem which has the penultimate line, “we are the people of England; and we have not spoken yet.” Amid a thicket of nationalistic sentiment, it describes the silent majority who are taken for granted by the ruling classes on whose behalf they fight and die. If Chesterton’s people did […]

Home shopping optimistic about trading

Three quarters of mail order and e-commerce companies believe their prospects are better or the same as in the same season last year, according to research carried out by Abacus among 48 key members. Its Business Barometer online survey shows that one third are experiencing better trading and 40 per cent the same conditions. Only […]

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