Data Strategy Online June 2009

New premiership club to target fan behaviour

The Premier League’s latest addition is enhancing its e-CRM programme with the help of Communicator Corp. Birmingham City Football Club, who gained promotion at the end of last season, is integrating Communicator enterprise email management with its existing CRM system to improve engagement with its fans. Karen Brady, managing director of Birmingham City FC, says: […]

Blue Sheep to support regional development

B2B customer information consultancy Blue Sheep has been appointed to provide data and data services to a key regional agency. East of England Development Agency is taking data from Blue Sheep’s UK Business Universe as part of a mailing and database development service. Alex Menhams, campaign manager for East of England Development Agency, says: “EEDA […]

SMEs ignorant of financial screening obligations

Small UK financial services firms are largely unaware of what they need to do to comply with the FSA regime. Some small businesseseven believe the term “financial sanctions regime” refers to potential penalties which the FSA may levy, rather than their own data screening. According to a report by the Financial Crim and Intelligence Division […]

Enjoy the perfect view

3D in film is enjoying a massive resurgence at the moment. Indeed, Disney-Pixar’s 3D opus Up recently made history as the first animated film to open this year’s Cannes Film Festival. And why not? It’s always better to get the full picture in whatever we do. It’s no different in marketing communications and this is […]

Privacy notices are not an unlimited licence

Doing something right is not the same as doing the right thing – especially when it comes to privacy and data protection. Many in the world of data management and marketing are rather selective when it comes to what they will admit to and what they don’t want to face up to. Two separate initiatives […]

Turn me on, turn me off

In February this year, I found myself staring into an abyss. Here I was starting my own data planning consultancy in a downturn. There were two principle reasons for me starting a business. One, very simple, called survival. The other, which has a more strategic feel to it, was that I felt there was a […]

Transport company takes desktop data journey

Newly-launched desktop marketing platform, Experian Elements, has been adopted by a major coach and rail services provider. National Express will use the hosted database service for its multi-channel marketing activity. Chris Dobson, head of CRM and customer insight at National Express, says: “We put customers at the heart of our business and maintaining good relationships […]

Study reveals secret of successful direct mail

A new survey of UK consumers has shown that one factor is nearly twice as persuasive of consumers to respond – and it is not creative. Timing was named by 66 per cent of a representative sample of 1,000 Britons as the feature of a mailing that is most likely to make them respond, compared […]

Consumer goods giant ramps up research with SPSS

One of the biggest names in branded consumer goods is looking to harness the “voice of the customer” through an expanded use of SPSS Predictive Analytics. Procter & Gamble is looking to gather and analyse customer feedback, attitudes and preferences using the software, which it has deployed in the toothpaste-to-nappies business for a decade. Patrick […]

OMG. Twitter is, like, so biased

Just how much of your brand reputation are you prepared to stake on readings you get from social networks like Twitter? Pressure to include social network analysis into marketing metrics and decision making is currently very strong. What other area of activity would dream of running a four-day conference in the current climate? Yet almost […]

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