Have you responded to the State of the Nation Survey Spring 2010 Update yet?
SAS Fire Security Systems and Direct Response Security Systems have been served enforcement notices by the Information Commissioner’s Office. Both companies breached the Privacy and Electronic Communications Regulations by making unsolicited marketing calls without an opt-in.
The world’s fourth largest tyre manufacturer, Continental, is standardising its document print and faxing into a single solution. HP Exstream has been given an extended contract, building on an existing relationship that delivers customer communications and document management services.
Speciality insurance provider Assurant Solutions has applied a technique from online dating sites to optimise its customer service. Working with IBM, it is using advanced analytics to match callers with the right customer service representative in real-time.
With the general election expected to be announced within a month, the Information Commissioner has warned political parties and candidates to ensure they respect rules on data privacy. He put politicians on notice having recently found against the Labour Party for failing to screen telemarketing lists against the Telephone Preference Service.
Small busineses are pumping money into their sales and marketing and expect to see a positive reward during 2010. According to research carried out by Forum of Private Business, increasd marketing, hiring extra sales staff and improving the website are at the heart of efforts to pull out of the recession.
Sky Betting and Gaming is looking to optimise its website in order to increase account sign-ups. The company is deploying Tealeaf’s Customer Experience Management solution to gain insight into how gamers actually use the site.
Ever since the publication last week by the ICO of its “Privacy Dividend” report, I have been having discussions with data professionals about what impact it will have. Just as asking two lawyers will give you three different opinions, so many in the data industry can not look at a piece of good work without finding something bad about it.