Companies that take data from consumers’ computers to help develop targeted online advertising have been told to “wake up” to the implications of soon to be introduced legislation requiring them to gain consent from consumers to collect data.
Could social media ever offer up a rich seam of customer data, or is it just a mine of useless information? A rush of data companies are trying to turn the medium into a data goldmine. Lucy Fisher investigates
SoundCloud vice-president of global marketing DeJuan Wilson has had an unusual and eventful career, starting in admin at Coca-Cola, working for hip hop artist P Diddy and now competing with Apple Music at SoundCloud.