Companies that take data from consumers’ computers to help develop targeted online advertising have been told to “wake up” to the implications of soon to be introduced legislation requiring them to gain consent from consumers to collect data.
Could social media ever offer up a rich seam of customer data, or is it just a mine of useless information? A rush of data companies are trying to turn the medium into a data goldmine. Lucy Fisher investigates
Previewing his Cannes Lions keynote session, Unilever chief marketing and communications officer Keith Weed says focusing on quality and diversity will make consumers more open to ads where they see themselves reflected.