Data Strategy Online March

Building belief

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In a time of economic instability, data could be the backbone to a successful business if marketers can convince their organisation to believe in its power. Jo Roberts reports.

Fools’ gold?

Gold

Could social media ever offer up a rich seam of customer data, or is it just a mine of useless information? A rush of data companies are trying to turn the medium into a data goldmine. Lucy Fisher investigates

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