Companies that take data from consumers’ computers to help develop targeted online advertising have been told to “wake up” to the implications of soon to be introduced legislation requiring them to gain consent from consumers to collect data.
Could social media ever offer up a rich seam of customer data, or is it just a mine of useless information? A rush of data companies are trying to turn the medium into a data goldmine. Lucy Fisher investigates
Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]