Data Strategy Online October

Transactis in real-time link launch


Customer insight and database marketing company Transactis is enabling real-time linking of online data capture with offline customer information. Using a middleware solution that removes the need for disruptive changes to e-commerce applications, it will allow real-time decision-making using holistic customer data. Application Mediation, a platform developed by Australian technology company FMT, allows users to […]

Kiniki reveals marketing savings

Online and mail-order retailer of underwear and swimwear Kiniki has overhauled its marketing strategy after new insights drawn from its customer data. A year-long study of data patterns helped it cut marketing overheads by 12% without affecting sales revenue. Kiniki installed Safewire Arx BI, a business intelligence solution built on InterSystems DeepSee software, which gave […]

Customers come first, especially when the time is right


Ian Trudgett is helping ING Direct UK to keep the customer at the heart of its business, just as the financial services provider finds itself in the right market at the right time. Sometimes it just turns out that way, he explains to David Reed

Latest from Marketing Week