Suppression – the keystone of ‘greener’ marcoms
Mark Roy, founder member, Suppression Providers Association
Business email universe discovered
A multi-source database of B2B email addresses has been launched which claims to provide unrivalled deliverability and search. Cyance’s Email Base has been created by collating data universes from a range of sources, leading to net coverage of one million permission-based email addresses. An audit and cleansing service is also available which identifies and suppresses […]
Two-thirds of call centres put sensitive data at risk
Sensitive data is being put at risk in two out of three UK call centres because of a lack of awareness of data security standards. In a survey carried out by audio recording specialists Veritape among 133 call centre managers, 61 per cent said they were unaware of the stipulations of the Payment Card Industry […]
Predictive analytics drives car after-sales
A data-driven solution to timely marketing of follow-up messages to car customers has been launched. Encore has been developed by Eclipse Marketing, a CRM and data management agency, originally as a solution for a global automotive manufacturer’s dealer support activity. Encore takes historical data from each franchise and combines it with manufacturer and marketing data. […]
The ICO’s School for Scandal
Do they send Information Commissioners to a special school to learn how to make dramatic claims? New-in-post Chris Graham was at it last week during the Eighth Annual Data Protection Compliance conference in London, one of his first public engagements. According to Graham, “we’re going to have the resources to go after the bad boys […]
Marketing services provider adopts analytics solution
A trigger-based marketing agency is implementing a new analytics suite to increase its service provision. Customer Portfolios has signed a three-year licence for Portrait Software’s Customer Analytics application, extending an existing agreement. Customer Portfolios has used Portrait since 2006 to support marketing activity for brands like Unicef, Dunkin’ Donuts, Baskin Robbins, Teleflora and Subway. The […]
Data provider brings clarity to financial intelligence
A new business intelligence system has been launched that aims to reduce the time needed to identify and analyse financial product sales. Financial-Clarity is aimed by Matrix-Data Solutions at UK financial services fund managers, life companies, fund supermarkets and wrap platforms. The new solution provides insight into product sales through intermediaries, marketing and distribution operations. […]
Database provider buys marketing optimisation boutique
A leading provider of database marketing solutions has taken a controlling stake in a specialist provider of marketing optimisation technology and services. Greenstone Data Solutions has bought the majority share of The Customer Partnership. The move is intended to reinforce “the subtle difference” claimed by the provider through linking operational and planning tools. Julian Berry, […]
Have you still got gmail?
One man’s phish is another man’s poison. As a legitimate digital marketer, your reaction to the latest online scam, leading to the posting of thousands of email log-in details, is likely to be disapproval and nothing else. Instead, it should be the trigger for two distinct courses of action. The first is to review your […]
New Ps (and a Q) for data-driven marketing
Adrian Gregory, chairman of the IDM Data Council and chief executive, DQM Group
The Back Room – Data Strategy talks to data practitioners who toil un-noticed behind the scenes
Luke Thompson
Client services director EMEA
DataFlux
The Divided Data Nation
Data quality projects are now widespread and most companies use prospect data. Yet gaps still exist and there are limits to how much customer data has been integrated. David Reed reports on findings from this year’s survey into readers’ data habits.
Marketing Week Meets… Mark Ritson
The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.
At John Lewis, smartphones are now the most popular way to shop online
Mobile accounted for 42% of website visits in 2018; however, people still prefer to make bigger, more considered purchases on desktop.
How brands can maximise marketing effectiveness
Proving the effectiveness of marketing spend is moving up the agenda but exactly how to do that is still a sticking point. Last-click attribution and short-term metrics are often easier to analyse but risk “picking the fruit without watering the plant” and ignoring the long-term impacts.
Marketoonist on digital transformation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
