Data Strategy Online September 2009

Canada forces global Facebook privacy change

A year-long investigation by Canada’s Privacy Commissioner, Jennifer Stoddart, has resulted in Facebook agreeing to implement changes to its policies from next year. The outcome will apply to all users of the social network and has implications for the revenues the site derives from behaviourally-targeted ads and applications. Stoddart was investigating a complaint raised by […]

B2B profiling by SOC system launched

Market Location has introduced a new business profiling technique which applies Standard Occupational Classification codes to target organisations by job function. The system has been developed inhouse and integrates multiple sources of B2B data to generate a fresh insight into UK plc. Pinpoint SOC is intended to help improve the performance of B2B marketing activity […]

OFT may examine privacy in online ad review

The Office of Fair Trading has launched a market study examining online advertising and pricing that will also consider privacy issues. The goal of the study is to clarify and update the OFT’s understanding of consumer harm that may arise from potentially misleading marketing and pricing. The OFT is currently consulting with the industry and […]

Fraud prevention needs “400-plus rules”

With card not present fraud growing dramatically, existing processes used to tackle the problem are likely to be inadequate. According to participants in a Continental Airlines webinar, sponsored by 41st Parameter, half of systems currrently deploy fewer than 25 rules to flag fraudulent incidents, with 17 per cent using under 200. Yet according to  Ori […]

LexisNexis launches UK sanctions screening

LexisNexis Bridger Insight has been launched into the UK to support compliance processes. The service provides watch list and sanctions screening capable of batch checking high volumes of data in a single search. The company currently supports nearly 4,000 clients in the US and Europe. Compliance with Money Laundering Regulations 2007, obligations under the Counter […]

What is DM?

For those long in the tooth like myself, the tensions used to be about the meaning of the “M” – was it “mail” or “marketing”? Only remnants of this confusion remain. Nowadays, all the debate seems to be about the “D” – is it “Direct”, “Data” or “Digital”? While understanding the “M” was important, I […]

Embedded modelling for marketing automation

A new integration between a data mining platform and a marketing automation solution is providing “one click” predictive modelling. KXEN and Neolane have partnered to provide the predictive capability as part of a global technology alliance. The data mining automation supplied by KXEN has been fully integrated into the Neolane marketing automation system. As a […]

Consumers reluctant if communications aren’t relevant

Direct marketing is still failing to be personally relevant to the majority of consumers, a new survey has found. Just 12 per cent say they are receiving offers via DM that have personal relevance, with 54 per cent saying that virtually none are relevant. Only one third (34 per cent) said some of the offers […]

Online gaming gets personal

An online gaming site is to enhance its player experience through the use of software to personalise communications and bonuses. 32Red is deploying SmartFocus across all of its products, including the online casino, poker, bingo and rummy games. Analysis, reporting, campaigning and a new customer reward scheme will all be supported by the application. Head […]

Betting on better business

It’s official – the country is not going to the dogs. Instead, it is going to the card table, roulette wheel, slot machines and even bingo. Online gaming continues to boom through the economic trough, with global revenues of $22 billion this year due to rise to $25 billion next year.

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