Page & Moy Travel Group is creating a new marketing database and implementing campaign management software across its Travelsphere, Page & Moy and Just You brands. SmartFocus is providing the marketing solution with the goal of increasing customer insight and better marketing performance for the company.
You know you have got customers because their money shows up in your accounting systems. You can see them when they visit the website and log-in. Then suddenly, they are gone – invisible to your marketing function and customer insight teams. What happened? They may have gone to a shop to buy your product, or maybe they phoned your call centre.
Dutch insurance company FBTO was founded in 1956 and is part of the financial services company Achmea, the largest insurance group in the Netherlands. It has been using customer insight software from Speed-Trap since 2006 to fine-tune online marketing strategies based upon the motivations and reactions of its site visitors. FBTO now converts hundreds of […]
Seventy-four per cent of new-build home owners have had difficulties ordering goods and services, according to research by Royal Mail.
Candis magazine has achieved 99.8 per cent accuracy in its subscription database following the introduction of call centre and point-of-sale data validation tools.