Classic British menswear brand Belstaff was relaunched last July and its average online customer spends £1,000 per shop. Caroline Rolfe, its newly promoted global director of online, talks to Lucy Handley about meeting the demands of luxury consumers.
Industry Attitudes: Marketers have surprisingly informal approaches to online brand protection and only worry about the threats they can see, according to Marketing Week’s research. They should be more concerned about the ones they can’t, writes Michael Barnett.
More than a quarter of people have reduced their meat intake over the past six months but consumers are still turned off by terms like ‘vegetarian’ and ‘vegan’ so marketers must think more creatively if they want people to buy their products.