Digital Strategy February 2013

Catching up with the customer

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As customers’ purchase journeys become increasingly complex, the challenge for brands is to plot their routes across a mix of online and offline channels, and a growing range of devices.

Dressing to impress

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Brands need to innovate with social commerce, as well as focusing on the basics of online retail, in order to make their products stand out online like they do on the high street.

See no evil, hear no evil

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Industry Attitudes: Marketers have surprisingly informal approaches to online brand protection and only worry about the threats they can see, according to Marketing Week’s research. They should be more concerned about the ones they can’t, writes Michael Barnett.

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