Classic British menswear brand Belstaff was relaunched last July and its average online customer spends £1,000 per shop. Caroline Rolfe, its newly promoted global director of online, talks to Lucy Handley about meeting the demands of luxury consumers.
Industry Attitudes: Marketers have surprisingly informal approaches to online brand protection and only worry about the threats they can see, according to Marketing Week’s research. They should be more concerned about the ones they can’t, writes Michael Barnett.
In the latest instalment in our video series exploring new technology, Marketing Week looks at how and why brands are using artificial intelligence to calculate the return on investment on sports sponsorship.