Real-time bidding lets companies target specific online audiences at certain times. Sean Hargrave discovers how it is letting brands reach exactly who they want with increasingly creative ads, while saving a lot of money
Mobile commerce has been seen by many as the next logical step in retail, but it is still in its infancy. Ronan Shields examines the options available to retail brands and the strategies being adopted by the sector’s forerunners
While brands seem to have been slow to make the connection between offline activity and online search, consumers haven’t. Steve Hemsley looks at how companies can link all marketing to boost onand offline sales.
This is the year of the niche social media site, say some major brands, because they offer the chance to show different sides of a brand’s personality away from the on-brand messaging of Facebook and Twitter.
Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.