Digital Strategy January 2012

Joining the search

More Than

While brands seem to have been slow to make the connection between offline activity and online search, consumers haven’t. Steve Hemsley looks at how companies can link all marketing to boost onand offline sales.

Sharpened reflexes

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Real-time bidding lets companies target specific online audiences at certain times. Sean Hargrave discovers how it is letting brands reach exactly who they want with increasingly creative ads, while saving a lot of money

Telesales redefined

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Mobile commerce has been seen by many as the next logical step in retail, but it is still in its infancy. Ronan Shields examines the options available to retail brands and the strategies being adopted by the sector’s forerunners

Finding your social niche

Jamie Oliver

This is the year of the niche social media site, say some major brands, because they offer the chance to show different sides of a brand’s personality away from the on-brand messaging of Facebook and Twitter.

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