Digital Strategy July 2012

Now it’s time for mobile RTB ads

rtb

Although real-time bidding has transformed online advertising, major brands are still nervous about using the buying technology for mobile platforms. Steve Hemsley looks at the opportunities and challenges facing mobile RTB.

Earn trust to earn customer data

ba

Capturing relevant data from customers is key to building sales and loyalty but people need to trust the companies they deal with before they give them access to their personal information.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.