Digital Strategy July 2012

Now it’s time for mobile RTB ads

rtb

Although real-time bidding has transformed online advertising, major brands are still nervous about using the buying technology for mobile platforms. Steve Hemsley looks at the opportunities and challenges facing mobile RTB.

Earn trust to earn customer data

ba

Capturing relevant data from customers is key to building sales and loyalty but people need to trust the companies they deal with before they give them access to their personal information.

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