Digital Strategy March 2012

Email marketing: insights from the inbox

Email inbox

Despite rapidly evolving digital media, when used properly, email remains a great way to reach consumers. Maeve Hosea talks to industry experts about their strategies to make sure email communications have the desired effects.

The power of film

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Online video is predicted to capture 32% of online display spend by 2015. Nicola Smith looks at the innovations brands are using to make their video content stand out and reach the right people

How viral video could do more than a TV ad

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A successful viral video can help brands engage with consumers on a much larger scale than a TV ad, and is much cheaper to produce. Sean Hargrave looks at the best formula to give videos the contagious nature they need.

Q&A: Georges-Edouard Dias, L’Oreal

LOreal

Georges-Edouard Dias, senior vice-president, digital business at L’Oréal, speaks to Lucy Handley about the importance of digital marketing and social media in reaching different markets around the globe.

Ecommerce: making online shopping unique

computer

Personal shopper: ecommerce is witnessing a data-driven collision between content and commerce as an increasing number of branded websites turn to curation techniques to make online shopping a deeply individual activity

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