Digital Strategy May 2012

Be a social media climber

Mr Mrs Smith

Managing your brand’s reputation online has got a whole lot harder now that social media comments have a bearing on search results. Nicola Smith talks to top brands on how they stay prominent in listings, particularly with the arrival of Google+

Shining on the small screen


With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.

It’s video, but not as you know it


Gavin Stirrat, managing director, EMEA, Millenial Media The desire to communicate brand messages using video has been persistent since the first TV ad by Bulova Watches in 1941. The ability to translate this brand experience to a mobile device has been eagerly anticipated ever since Vodafone and Fox promoted American TV series 24 through a […]

Mapping out the high street


Consumers are increasingly happy to receive marketing messages via their mobile phones, as long as they offer something of specific, targeted value. Location-based marketing is a great way for brands to do just that

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