Digital Strategy September 2013

Curation: Custom made

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In an effort to make their offerings stand out, more brands are combining online commerce with carefully curated content, helping users to navigate sites and purchase with confidence.

Media convergence: Device debate

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Whether it’s on phone, tablet, TV or games console, via Spotify, Netflix or YouTube, people are consuming their media on a variety of technology platforms. But everyone’s choices are different, so should brands pick their winners or cover all bases?

Mobile web: Need for speed

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The internet is going mobile and consumers worldwide are demanding a faster, richer online experience, so brands must adapt their websites quickly to suit the smallest screen.

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