Affiliate’s appeal lies in the fact that advertisers pay only for sales. But the system is vulnerable to ’cannibalisation’, so some marketers are looking for a fairer model.
Marketers still want to be found at the top of the search listings; what has changed is how they ensure that happens.
The basics of search – pay per click and search engine optimisation – still hold true, but social media and mobile browsing bring new layers of complexity.
At the Omniture Summit last month, we hosted various streams of digital seminars and found that following analytics, conversion was the most popular. This focus on conversion is reflected in the survey, with a big move towards customer experience.
EasyJet has turned creating new efficiencies into a fine art. Despite a continual squeeze on margins across the aviation industry, the company – which expects to carry 50 million passengers in 2010 – manages to refine its operations from year to year to give passengers some of the best prices available for airline travel.
The mobile internet has arrived There will be more people using the internet on mobile phones than on desktops within five years . This would have seemed incredible only a short time ago but many industry stats now confirm Google’s view that the age of mobile internet has very much arrived. Every week, 71 million […]
Michael Nutley, editor-in-chief New Media Age and Reputation Online talks about digital strategy.
By tracking online behaviour, marketers can be much more choosy about who sees their ads. Despite privacy concerns, behavioural targeting is one to watch. By Sean Hargrave
Everyone owns a mobile, and the devices are getting smarter. From SMS to apps, there is an array of options for marketers, as long as they remember to keep it relevant. By Nicola Smith