Kiss goodbye to the 30-second ad/ YouTube, branded clips and click-to-buy are redefining the who, what, where, when and how of online campaigns.
Sponsored Feature: Ian Carrington Director of mobile advertising at Northern and Central Europe, Google. What’s in your pocket or handbag at this very minute? Chances are the inventory includes at least one mobile phone. Ask just about anyone that question and you’ll probably get exactly the same answer.
One of the questions that keeps coming up around social media is/ who should be responsible for it within a business? Is it a part of marketing, or PR, or customer services?