Digital Strategy Supplement - September 2010

The power of joined-up thinking

Digital channels are increasingly coming together as marketers bend to the forces of interactive marketing and belt tightening, and look for a better understanding of consumers’ purchase journeys.

Social media. Are you still ignoring it?

Over 70 per cent of consumers want to interact with businesses using social media. Yet only 30 per cent of companies are equipped to handle it, according to a recent survey commissioned by Siemens Enterprise Communications.¹ Katy Howell, immediate future managing director, discusses how to engage.

Michael Nutley it all rests on the goal

Establish your goals, plan how you’re going to achieve them, and measure how successful you’ve been. It sounds simple, but for all the opportunities that digital marketing offers, there are also plenty of factors to complicate things.

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