As online video becomes ever more integral to the average web user’s experience, standards and metrics are being put in place to allow brands to take advantage.
By placing user experience at the heart of their brand’s web presence, marketers are finding they can deliver digital services that satisfy consumer expectations.
Deciding when and how to get involved in social media is the key challenge for today’s marketers. Nicola Smith talks to executives from top brands active in the field
Establish your goals, plan how you’re going to achieve them, and measure how successful you’ve been. It sounds simple, but for all the opportunities that digital marketing offers, there are also plenty of factors to complicate things.