The beer giant has introduced new goals around sustainability and responsible drinking, but admits it is still working out how to make its efforts “more relevant” to consumers’ lives.
Seamless collaboration between marketing and operations is helping brands deliver campaigns and experiences that really resonate with consumers.
A Marketer’s Best Friend: The close relationship between marketing and operations is helping Subway negotiate a period of cultural and brand transformation.
The CMO of HMD Global, which owns the rights to the Nokia brand in smartphones, believes he has a once-in-a-lifetime opportunity to revive a much-loved brand.
Kinnerton Confectionary Limited
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