Marketing Mix Feb 2014

A perfect union: video and data

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When it comes to consumers, there is no such thing as a one-night-stand, and the onus is on marketers to keep the relationship alive, says Anne de Kerckhove

Measure what matters

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Measurement is central to market research, says Luke Sehmer, and knowing the right questions to ask and how to ask them is essential .

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Tesco, M&S, Just Eat: 5 things that mattered this week and why

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M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]