Marketing Mix May 2013

Let us help grow your brand


Hayley Santus from M&S for business explains how the company’s knowledge of a wide range of sectors can help develop your business.

Gaining a lasting impression

Alex Macnamara

Digital video ads are no good unless they are seen by actual human beings, says Tremor Video’s Alex Macnamara, so third-party VPAID tags on websites are crucial to measure their viewability.

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Tesco, M&S, Just Eat: 5 things that mattered this week and why


M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]