In her first major interview since joining Facebook in July, EMEA vice-president Nicola Mendelsohn counters claims that the site is ‘failing marketers’, discusses tax concerns and talks about women in business.
7.38am is a relatively unlikely time to hear sturdy Anglo-Saxon language. But if you rose early on Sunday morning to follow England’s second innings reply to Australia in the first Test at the weekend you certainly got an earful.
New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
Blockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.