Imagine a scenario where all alcohol advertising and promotion is banned – removed from outdoor, print, cinema and digital media, as well as television. Where even retail outlets cannot display point of sale and as for pub promotions – forget it. Sport sponsorship? It’s a no-go. In such an environment, how could brands possibly create loyalty and encourage the take-up of new products and variants among consumers?
Also in this story: Profile: Frank Boulben, chief marketing officer, BlackBerry Q&A: Frank Boulben’s response to criticism about BlackBerry and what he thinks are the brand’s strengths Samuel GeeTechnology analystMintel BlackBerry’s over-reliance on corporate clients led the firm to misjudge the importance of advances made in smartphone operating systems, which were designed mainly for consumers. As […]
Nothing makes a marketing professor more upset than deleting cherished PowerPoint slides because the content has become outdated. So you can imagine how sad I was when AG Lafley stood down after 10 years as P&G’s chief executive in 2010. A professorial treasure trove of quotes, case studies and videos of the man was rendered unusable overnight.