Here is a round-up of some of the biggest stories over the last week in marketing.
LoneWolf, the BrewDog backed distillery producing vodka and gin, says there are too many misleading marketing messages when it comes to ‘craft’.
Just Eat is hoping to move customers along the purchase funnel from awareness to consideration as part of its multimillion-dollar sponsorship deal.
The coffee brand believes providing a consumer experience that “evokes human emotion and connection” will determine which brick and mortar retailers thrive in the future.
Kinnerton Confectionary Limited
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