The fast food brand says ‘mobile ordering and pay’ is its biggest priority, as it looks to expand into breakfast and lunch occasions.
Volvo has triumphed in the first Diversity in Advertising Award, winning £1m in airtime for its pitch around non-visible disability.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
In the latest series of Digital Decoded, we test McDonald’s mobile ordering app and speak to the brand’s digital director to find out what the future holds.
Kinnerton Confectionary Limited
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