Starbucks is to deliver food and beverages to users of its mobile app ordering service in a bid to deliver what it calls “ecommerce on steroids” and maintain its first move advantage in the digital space.
Alcohol companies should put calorie content information on the labels of beers and wines to help drinkers unaware of how alcohol impacts their nutrition make informed purchases, according to health experts.
Instagram is now selling video ad inventory to advertisers, partnering with Disney and Activision to launch the much-anticipated tool they hope will pave the way for deeper engagement on the social network.
Honda is hoping to appeal to both safety-conscious drivers and those looking for a high performance model with an interactive campaign that aims to show off the “wild” side of the brand while reminding consumers of its reputation for safety and reliability.
Samaritans has admitted that it hasn’t been “quick on the uptake” with digital and needs to find better ways of interacting with supporters online as it looks to hire its first digital communications head.
The EasyJet CEO advises marketers to think carefully about what innovation really means to both their customers and their business, as well as consider how they can use digital transformation to create a personalised experience.
Retailers including John Lewis, Ryman, Debenhams, Iceland and New Look have signed up to the scheme, which is supported by charity RetailTRUST and designed to improve long-term financial management and therefore employee wellbeing.